{"id":614,"date":"2024-03-18T14:40:05","date_gmt":"2024-03-18T13:40:05","guid":{"rendered":"https:\/\/demoskopea.dkremoto.it\/market-research\/"},"modified":"2024-05-22T11:29:22","modified_gmt":"2024-05-22T09:29:22","slug":"market-research","status":"publish","type":"page","link":"https:\/\/www.demoskopea.it\/en\/market-research\/","title":{"rendered":"Market Research"},"content":{"rendered":"\t\t
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Market Research<\/h1><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Demoskopea is able to realize all main types of market research, qualitative and quantitative, both in the domestic and international markets<\/strong>, as well:<\/p>\n

Customer Satisfaction<\/strong>
Communication and packaging analysis
<\/strong> Opinion polls<\/strong>
Omnibus research (CATI e CAWI)<\/strong>
Observatory of consumption and opinions<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Exclusive models<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In addition to classical methods, Demoskopea has designed and refined over time exclusive research techniques<\/strong> and specific products<\/strong> in the following areas:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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ADVERTISING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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AdVision: model that measures the effectiveness of an advertising campaign on these sizes: Impact and Persuasion.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Game Plan: it identifies the contribution made by each media for the memory-building in an increasingly fragmented advertising market.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CUSTOMER EXPERIENCE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Camelot: it brings elements like ethic and emotion in the costumer experience evaluation. Its assumption is that every human decision comes from the eternal struggle between heart and reason.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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IDENTIFICATION\nOF INSIGHTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Factory Rooms: a qualitative path that combines three methodological steps: ethnographic, individual and focus group.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PERCEIVED QUALITY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Management: the product or service performance is measured according to expectations that the costumer had set.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PACKAGING\/\nCONCEPT\/\nADVERTISING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Combined: the only method which is able to combine qualitative and quantitative research.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Q-AI-D Platform: Qualitative Artificial Intelligence Demoskopea: it use Artificial Intelligence for qualitative research methodology<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Statistical methods<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Most of market surveys, especially the quantitative ones, are able to collect a large number of interesting data: with the goal of getting useful informations and reports understandable for companies, statistical methods are used in order to analyze and study the data collected during the surveys.<\/p>\n

These are the main techniques we generally use:
1. Regression analysis:<\/strong> Regression analysis is used to examine and understand the relationship between a dependent variable and one or more independent variables.
2. Factor analysis:<\/strong> Factor analysis helps to identify the underlying factors or dimensions inside a dataset. It is a technique that allows to point out the existence of a latent traits structure or dimensions which are not directly measurable.
3. Cluster analysis:<\/strong> Cluster analysis is a technique used to bring together objects or similar individuals according to their characteristics. This helps the researchers to identify groups of customers with similar preferences or behavior.
4. Conjoint analysis:<\/strong> Conjoint analysis is a technique used to understand how consumers make trade-offs between different product attributes. It helps researchers to establish the relative importance of several attributes and to maximize the product design or pricing strategy.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Observatory<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Demoskopea pays always attention to social changes and for this purpose has activated an Observatory of Consumption and Opinion trends<\/strong>, to check, control and compare social and consumption facts evolution. That is thanks to the opinion of two main reference targets:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\tPRIVILEGED WITNESSES\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\tUniversity teachers
\nOpinion Leader
\nMarketers
\nBuyers
\nStrategic planners
\nJournalists
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\n\t\t\t\t\t\t\t\tLARGER PUBLIC\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\tConsumers
\nClients
\nCitizens
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\n\t\t\t\t\t\t\t\tPRIVILEGED WITNESSES\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\tUniversity teachers
\nOpinion Leader
\nMarketers
\nBuyers
\nStrategic planners
\nJournalists
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\n\t\t\t\t\t\t\t\tLARGER PUBLIC\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\tConsumers
\nClients
\nCitizens
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with the aim of better understanding, predicting, and anticipating current market and opinion trends, and providing solid and reliable contributions to all individual research activities of the institute.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Market Research Demoskopea is able to realize all main types of market research, qualitative and quantitative, both in the domestic and international markets, as well: Customer SatisfactionCommunication and packaging analysis Opinion pollsOmnibus research (CATI e CAWI)Observatory of consumption and opinions Exclusive models In addition to classical methods, Demoskopea has designed and refined over time exclusive […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-614","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.demoskopea.it\/en\/wp-json\/wp\/v2\/pages\/614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.demoskopea.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.demoskopea.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.demoskopea.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.demoskopea.it\/en\/wp-json\/wp\/v2\/comments?post=614"}],"version-history":[{"count":15,"href":"https:\/\/www.demoskopea.it\/en\/wp-json\/wp\/v2\/pages\/614\/revisions"}],"predecessor-version":[{"id":2143,"href":"https:\/\/www.demoskopea.it\/en\/wp-json\/wp\/v2\/pages\/614\/revisions\/2143"}],"wp:attachment":[{"href":"https:\/\/www.demoskopea.it\/en\/wp-json\/wp\/v2\/media?parent=614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}