Study the past if you would define the future
We provide innovative and leading edge solutions, backed up by our 50 years heritage in the interpretation and understanding of social phenomena and consumption.
We are interpreters of innovation, forever open to change and ever hungrier of curiosity by combining expertise, professionalism and sensibility in market research and marketing, we generate and share unique knowledge paths supporting strategic as well as tactical decisions.
INTERPRETATION AND ANALYSIS OF EVOLUTIONARY SOCIO-ECONOMIC AND CULTURAL PHONOMENA IN ITALY AND ABROAD:
From Social Research to Social Media Research
From opinions to sharing
From information to sharing
From data to Big Data
From marketing to marketing experience
From the 4 marketing ”p’s” to insights
From Enterprise to market
From consumers to active consumers
From Big Data to Small Data
DEMO – POSITIONING
MARKETING
Product
Placement
Promotion
Price
CUSTOMER EXPERIENCE
Engagement
Experience
Exclusivity
Emotion
ENTERPRISE
Innovation
Cross-border
Insight
Enterprise
DEMO – ARCHITECTURE
We foster passion
DEMO – HOW
Continuous evolutionary process
| Past | Present | Future | |
|---|---|---|---|
| Definitions | Consumers | Proactive Consumer | Consumer Authoring? |
| Purchase | Sharing | Relationship? | |
| Life styles | Consumption | Relationship | Sharing? |
| Psychological traits | To be? | To appear? | To be? |
| To appear? | To be? | To appear? |
