DEMO – PLANNING
The ideal technique for planning communication investments.
Demoskopea’s exclusive method associates efficiency and effectiveness of media planning for an optimal definition of communication budget and planning.
| EFFICIENCY |
|---|
| Media consumption habits (tv, print, radio, internet, etc) |
| Advertising consumption habits (tv, print, radio, internet, etc) |
| Attitudes towards Media (future intention to follow, appropiateness, liking, etc) |
| Attitudes towards advertising (intention to follow, appropriateness, liking, etc) |
GAME PLAN
| EFFECTIVENESS |
|---|
| Advertising awareness and recall |
| Media where product communication is seen or heard |
| Spontaneous description of product advertising |
| Product advertising liking by medium |
| Intention to follow Advertising in the future |
| Most appropriate Media for product communication |
