DEMO – PLANNING
The ideal technique for planning communication investments.
Demoskopea’s exclusive method associates efficiency and effectiveness of media planning for an optimal definition of communication budget and planning.
|Media consumption habits (tv, print, radio, internet, etc)|
|Advertising consumption habits (tv, print, radio, internet, etc)|
|Attitudes towards Media (future intention to follow, appropiateness, liking, etc)|
|Attitudes towards advertising (intention to follow, appropriateness, liking, etc)|
|Advertising awareness and recall|
|Media where product communication is seen or heard|
|Spontaneous description of product advertising|
|Product advertising liking by medium|
|Intention to follow Advertising in the future|
|Most appropriate Media for product communication|