DEMO – PLANNING
The ideal technique for planning communication investments.
Demoskopea’s exclusive method associates efficiency and effectiveness of media planning for an optimal definition of communication budget and planning.
EFFICIENCY |
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Media consumption habits (tv, print, radio, internet, etc) |
Advertising consumption habits (tv, print, radio, internet, etc) |
Attitudes towards Media (future intention to follow, appropiateness, liking, etc) |
Attitudes towards advertising (intention to follow, appropriateness, liking, etc) |
GAME PLAN
EFFECTIVENESS |
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Advertising awareness and recall |
Media where product communication is seen or heard |
Spontaneous description of product advertising |
Product advertising liking by medium |
Intention to follow Advertising in the future |
Most appropriate Media for product communication |