Wise is the man who knows he knows nothing and not he who deceives himself into thinking he knows everything thus ignoring his own ignorance.
DEMO – Qualitative o
DEMO – Quantitative?
DEMO – Quantitative?
We believe that tools, techniques and methods are just ways to understand; none is really better than others but we have learned that some can bring to better solutions.
Constant search for new approaches can make a difference and Demoskopea faces research questions using combined approaches. We implement models and approaches that are classical and modern.
DEMO – METHOD
Demoskopea, chooses the best method to achieve knowledge and provide solutions:
Demoskopea, regularly applies the following practice
LISTENING
Objectives:
Answers provided are fully understood
Moments:
Client briefing
Interviews
COMPREHENSION
Objectives:
However not always easy to achieve, comprehension is at the same time the starting point and the arrival
Moments:
Scenario
Briefing
Interviews
Analysis
Data
Results
Presentation
OBSERVATION
Objectives:
Sometimes details are more important than the bigger picture: observing is more than watching
Moments:
Scenario
Briefing
Interviews
Analysis
Data
Results
REQUEST
Objectives:
Anyone can ask questions but a lot of people either do not know or they do not want to give aswers
Moments:
Scenario
Briefing
Interviews
Analysis
Data
Results
SHARING
Objectives:
Alone you can do little. The secret is in doing things together
Moments:
Scenario
Briefing
Interviews
Analysis
Data
Results
INTERACTION
Objectives:
Debate is essential: the most beautiful data have to be emotional. No matter whether real or virtual, emotion is the spice of life
Moments:
Scenario
Briefing
Interviews
Analysis
Data
Results
DECISION
Objectives:
Taking decisions is not easy sometimes and the right amount of common sense can help
Moments:
Questionnaire
Analysis
Data
Results
DEMO – TECHNIQUES
Besides applying conventional techniques and methods, Demoskopea
has designed new and exclusive research techniques:
AREA
DEMO – TECHNIQUES
BRAND