Loading...
DEMO – PLANNING 2017-05-11T12:27:36+00:00

DEMO – PLANNING

The ideal technique for planning communication investments.
Demoskopea’s exclusive method associates efficiency and effectiveness of media planning for an optimal definition of communication budget and planning.

EFFICIENCY
Media consumption habits   (tv, print, radio, internet, etc)
Advertising consumption habits (tv, print, radio, internet, etc)
Attitudes towards Media (future intention to follow, appropiateness, liking, etc)
Attitudes towards advertising  (intention to follow, appropriateness, liking, etc)

GAME PLAN

EFFECTIVENESS
Advertising awareness and recall
Media where product communication is seen or heard
Spontaneous description of product advertising
Product advertising liking by medium
Intention to follow Advertising in the future
Most appropriate Media for product communication