Loading...
DEMO-TOOLS 2017-05-11T12:20:46+00:00

Wise is the man who knows he knows nothing and not he who deceives himself into thinking he knows everything thus ignoring his own ignorance.

SOCRATE

DEMO – Qualitative o
DEMO – Quantitative?

We believe that tools, techniques and methods are just ways to understand; none is really better than others but we have learned that some can bring to better solutions.
Constant search for new approaches can make a difference and Demoskopea faces research questions using combined approaches. We implement models and approaches that are classical and modern.

DEMO – METHOD

Demoskopea, chooses the best method to achieve knowledge and provide solutions:

LISTENING

Is listenting
useful?
Yes it is but you also need to ask questions

COMPREHENSION

Is understanding
useful?
Yes but you also need to relate to others?

OBSERVATION

Is observation
useful?
Yes but you also need to understand?

ASKING

Is asking
useful?
Yes but you also need to know what and how

SHARING

Is sharing
useful?
Yes but you also need to know what and how

INTERACTION

Is interaction
useful?
Yes but you also need to know what and how

DECISION

Is deciding
useful?
Yes but you also need to know what and how

Demoskopea, regularly applies the following practice

LISTENING

Objectives:
Answers provided are fully understood

Moments:
Client briefing
Interviews

COMPREHENSION

Objectives:
However not always easy to achieve, comprehension is at the same time the starting point and the arrival

Moments:
Scenario
Briefing
Interviews
Analysis
Data
Results
Presentation

OBSERVATION

Objectives:
Sometimes details are more important than the bigger picture: observing is more than watching

Moments:
Scenario
Briefing
Interviews
Analysis
Data
Results

REQUEST

Objectives:
Anyone can ask questions but a lot of people either do not know or they do not want to give aswers

Moments:
Scenario
Briefing
Interviews
Analysis
Data
Results

SHARING

Objectives:
Alone you can do little. The secret is in doing things together

Moments:
Scenario
Briefing
Interviews
Analysis
Data
Results

INTERACTION

Objectives:
Debate is essential: the most beautiful data have to be emotional. No matter whether real or virtual, emotion is the spice of life

Moments:
Scenario
Briefing
Interviews
Analysis
Data
Results

DECISION

Objectives:
Taking decisions is not easy sometimes and the right amount of common sense can help

Moments:
Questionnaire
Analysis
Data
Results

DEMO – TECHNIQUES

Besides applying conventional techniques and methods, Demoskopea
has designed new and exclusive research techniques:

AREA

DEMO – TECHNIQUES

BRAND

Customer Experience
DEMO – CRACY
Camelot
Product and communication testing
DEMO – SHARING
Combined
Media planning
DEMO – PLANNING
Game Plan
Qualitative
DEMO – CREATION
Factory rooms
Perceived and expected quality
DEMO – MANAGEMENT
Management
DEMO – FOLLY
DEMO – MONITORING